Branding for Mental Health Training Course Provider

While working at WATB Studio, I developed the branding for Maudsley Learning. The goal was to create a trustworthy and clean visual identity that evoked clarity and professionalism. We used strong, complementary colors, deliberately avoiding blue to differentiate Maudsley Learning from its parent organisation, the NHS, as they operate as a for-profit entity. This careful approach ensured the brand maintained its own distinct identity while remaining approachable and credible.