Strong Two Factor Branding for Job Posting Platform
The opportunity
Branding was developed for Createxplore, a platform aimed at a young, creative audience. The brand allows users to take on design projects to build their portfolios, while companies can post tasks for creatives to complete. The visual identity features bold, vibrant colors with a striking two-tone, angled design that can be applied consistently across branding and imagery. This dynamic split-diagonal motif represents both the 'creator' and the 'explorer,' symbolizing the collaboration between creatives and job posters. Additionally, custom illustrations were incorporated as a key branding element, adding a unique, playful touch to the website and other collateral.
- Developed Branding
- Targeted at a Young, Creative Audience
- Facilitates Portfolio Building for Users and Task Posting for Companies
- Bold, Vibrant Colors with Two-Tone, Angled Design
- Dynamic Split-Diagonal Motif Representing 'Creator' and 'Explorer'
- Applied Consistently Across Branding and Imagery
- Custom Illustrations Used as Key Branding Element
- Visual Design Applied to Website and Collateral
The outcome
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